It’s finally here! We are proud to welcome you to the new Ayesha Ziya website.

After months and months of planning, designs, coding, photoshoots and some very very late caffeine-fuelled nights we are super excited to bring you our website.

Since our initial launch in 2015, we have seen huge changes within the industry especially the online space.

To embrace technology and online platforms we felt that our original legacy website didn’t really showcase what we stood for – a young, inspirational and aspirational brand.

And so, the redesign began.


Customer journey at the heart

When we began the exercise of redesigning the site we quickly recognised that we didn’t want to rebuild for the sake of rebuilding. The customer experience had to be at the heart of the redesign.

We recognised that the foundation of the success of our business came from our clients, serving their needs and the experience we give to every Ayesha Ziya customer.

So we began to map and sketch the customer journey numerous times to ensure we got it exactly right.

The result is a website that has been developed with the user in mind, and consequently, you’ll find an easy to navigate website and easy efficient checkout process. Security is also at the heart of the website with a safe and secure environment for transactions.

Lights, camera, action

We really hope you enjoy having a look around the new site especially our new images.

Alongside our main catalogue images, you will see we have taken unique shots for our six signature fragrances. It involved creating a story for each product, some creative prop sourcing and even more creative ways to shoot each item to ensure we got the right image according to brand guidelines.

The result is some phenomenal images which really showcase what the Ayesha Ziya brand stands for. Have a look on our fragrance pages to enjoy the images in all their glory.

The site has also been developed responsively, meaning you can browse off a desktop, mobile or tablet, optimally.

On brand

You will have also noticed we have refreshed our brand. Our new brand is a signal of our desire to maintain our position as a forward-thinking, young and aspirational brand epitomised by our founder Ayesha Ziya.

It is a symbol of our intent to embrace the changes of a rapidly changing industry and our determination to remain at its forefront.

At a glance

• Consumer focused and orientated

• More interactive and intuitive search and browsing

• Clean, Modern, Streamlined design

• Safe and Secure site

• New Ayesha Ziya Members Club

• Blog to keep customers updated on the happenings at Ayesha Ziya HQ and Ayesha Ziya herself.

Please take a browse around the site and do not hesitate to get in touch if you have any questions. We hope you enjoy the experience as much as we have enjoyed rebuilding it.